出版日期 : 2008年10月;英文

ISBN : 9780500514160 作者: Himpe, Tom 出版社: Thames & Hudson Ltd

尺寸 : 225 x 250mm (393 pages)

《新媒体时代的150个获奖商业活动广告》将指导你通向新媒体时代的成功之路，本书展现了150个最新的具有创新意义的商业活动广告， 用图片的方式探索和定义了一套在数时代的商标规程。

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.