内容简介：

目前国际上关于餐饮行业平面设计的唯一的最新图书。不仅包括设计作品，也包括现场照片。

内容广泛，包括菜单、书夹式火柴纸板、名片、标牌、餐巾纸、等一些列重要而不经常在其他图书中涉及的设计。

相信本书不仅会给平面设计师，也会给餐厅经理、品牌连锁店经理带来极大的灵感，从而在竞争中确立自己的独特品牌形象和竞争优势。

The restaurant boom of the past two decades has both been a breeding ground for and relied heavily on arresting graphic design. A restaurant's menu, matchbooks, business cards, signage, and napkins are as important to the brand and image as its interiors. Graphic design can set the entire tone of a restaurant. This book celebrates the unsung heroes of restaurant graphics, and illustrates the best examples of their craft from around the world. Aimed at professional graphic designers, students, and restaurateurs seeking inspiration, it provides in-depth examples that show how restaurant graphic design is developing and hints at changes to come in the future.