语言:  英文装帧: 精装本；书号: 9789881805843
开本:  265x220 mm页数: 约287页
出版日期: 2009 ；出版社：三度文化

品牌，不仅是设计层面的创意体现，更是品牌文化延展的系统工程。《Branding: A Way of Business》从创意品牌设计切入，收录了澳大利亚Cornwell、德国HORT、西班牙Comunicación Aldrich、俄罗斯Art. Lebedev等顶尖创意机构，为Armani、D&AD、Kozminsky等国际品牌打造的品牌系统，从设计手法、品牌深化及商业应用等方面，解读国际品牌的成功宝典。

It is era of branding. Prominent visual identity seems extremely important for international business today. Among them. We'd already learnt Benz and Chanel from Europe,IBM and coca cola from the US. Toyota and sony from japan,etc. Their success verifies the significance of branding once again. No matter those mature classic brands or fresh ones,both ask for right branding.