英文；Rockport Publishers 2010年1月出版；ISBN：9780929837406；彩色印刷；368页；

每一年，全球业内最炙手可热的美术指导、文案和创意总监所组成的国际评委团对作品进行评审，获奖者将在颁奖典礼上接受现场颁奖。所有的入围作品将收录在 The One Show 的作品年鉴中。今天，获得One Show 金铅笔已经成为广告创意人员职业生涯的终极成就，甚至成为他们毕生的追求，而他们的作品更成为全世界灵感的源泉。在One Show奖项设立前，广告奖项一般都把重点放在视觉与文案上，但One Club向广告界宣称，将把创意作为一个作品是否有机会赢取One Show金铅笔的主要标准。这种新颖的主张使One Show迅速从纽约最佳广告奖一跃成为全美乃至全球最佳广告奖项。如今，One Show奖项设置分为3个类别：The One Show (平面、电台和电视广告奖)、One Show Design(设计奖)及One Show Interactive(互动广告奖)。

After more than three decades of publication, the One Show Annual just keeps getting better and better. This all-inclusive and best-selling text, which is often referred to as “The Bible of the Advertising Industry,” not only includes all of the winners of the 2009 One Show but also exclusive commentary from this year’s Gold Pencil winners and the judge’s favorite choices. 

One Show Annual Volume 31 continues in the great legacy of the volumes that came before it. This year Tourism Queensland wowed us with their Best of Show work, Nike scored a major goal with their intensely real “Next Level” spot, and Goodby, Silverstein & Partners were honored with the first-ever Green Pencil for their work on Haagen-Dazs “Help the Honey Bees” campaign. College winners are also showcased in a special section. This groundbreaking edition is a mandatory addition to your collection。