Branding isn't about getting prospects to choose you over the competition. It's about getting them to see your product as the one and only solution to their problem. An effective brand identity is trustworthy, superior, and memorable, immediately identifiable whether presented in a business card or on an elaborate website. In this book, the follow-up to the breakthrough Branding USA, forty cutting-edge design firms spotlight their best work in branding, advertising and promotion, with more than 500 full-color images and informative commentary. BrandingUSA2 showcases the remarkable work of the most creative minds in the branding business.

It is constantly stated by experts in the field that branding isn't about getting prospects to pick your firm over the competition. What it is about is seeing your firm or product as the singular solution to their problem, and to be seen as that solution over and above all of the media clutter and confusion. A brand must be recognizable and help build customer loyalty whether presented in venues as diverse as a business card or an interactive website. In "Branding USA No. 2", 40 design firms from cities spanning the length and breadth of the United States showcase their best brand-building work.In over 500 full-color images, you will witness the most innovative examples of the branding art. All aspects of branding and image building are presented. Each participating firm has provided a brief overview of its strengths and purpose as it relates to their work in branding, advertising and promotion. The branding and multidisciplinary design firms featured in this volume showcase the amazing results that occur when the most creative minds in the business portray the brand identity process in action.

Contents
Introduction
Addis Creson
Alexander Isley Inc.
Argus,LLC
Baker/Brand Communications
Belyea
Brainstorm
CF Napa
Chen Design Associates
Ciulla/Assoc.
Creativille,Inc.
DesignArmy
Deutsch Design Works
Dever Designs
DuPuis
Evenson Design Group
Gee+Chung DESIGN
Gill Fishman Associates
Gouthier Design
Group 22,Inc.
Hollis_Brand Communications,Inc.
Hornall Anderson Design
IMAGE:Global Vision
Kor group
Kung Design
LMS Design
Lorenc+Yoo Design
Maddocks
Malcolm Greer Designers
Mark Oliver,inc.
Matsumoto,Incorporated
McElveney & Palozzi Design Group,Inc.
Morris!Communication
Optima Soulsight
Peterson Ray & Company
Planet Propaganda
Pressley Jacobs:a design partnershipRange
Ross Creative+Strategy
SBG
Selbert Perkins Design Collaborative
SooHoo Designers
Stoltze Design
Sussner Design Co.
Toky Branding+design
Tompertdesign
Visual Asylum
Wages Design,Inc.