主编/作者：卢积灿
出版时间：2011年5月
出版社：ARTPOWER
语言：英文
规格：16开
装帧：精装
印刷：彩色印刷
页数：264页
ISBN：9789881912534
本书收集了来自世界各地设计师的作品，挑选出了当今值得推荐的品牌设计概念，一个品牌的设计，从LOGO到相关制作物品、包装设计、色彩的应用；从现今潮流风行的企业形象识别，与包装设计之间的关系做一番诠释，并详述品牌开发的规划，与企业形象开发之间的互动关连性，毕竟一个品牌营销最重要的概念就是如何让消费者一看就可以留下印象，书中挑选的项目都是令人叹为观止的想法、无论是否从事相关品牌设计的工作，都可以更为了解这个行业，深入探索经济时代里的品牌设计角色
each day we make decisions,conscious and subconscious,based on branding. the clothes we wear,where we will have lunch,our favorite beverage ,the music we listen to-and even how we listen to it. everything we encounter has a branding experience.the choices made by branding professionals bring to life a product's philosophy and spirit .these creative choices are intended to attract clients and create interest and value for a product or service.branding is much more than a logo. it is a collection of elements that gives a product or service its presence. it allows us to experience how a product feels in mere seconds. it uses physical variables-line,shape,texture,color,typography,as well as intangibles such as a product's philosophy,mission statement,and market placement. the sum of these collected variables introduce us to the product,setting the stage for the experience that is to come.
