"Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the “atmosphere of space“: since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means. In addition to professional competence and familiarity with the customers, that becomes above all the ambiance. That in turn translates to the modern and hygienic pharmacy, together with a friendly and assuring spatial experience. The selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists’ shelves – and the competitors.
药店是商业建筑的一个特殊形式。药品市场在大多数国家都被严格管理,导致了真正的“空间环境”竞争。因为无论是产品和价格都不再是优势,必须用其他的方法培养顾客的忠诚度。专业能力和友善的态度构成了所有的环境。进而理解为一个时尚而干净的场所,友善而可信的顾问。 本书从环境氛围所担任的作用的观点出发选取当今药店的设计,这些设计使他们从传统的药店和竞争者中脱颖而出。 "


