出版时间:2012年2月
出 版 社:Rockport Pub
作 者:One Club Publishing
语 言:英文
规 格:16开
装 帧:精装
印 刷:彩色印刷
页 码:928
书 号:9780929837529
One Show奖是由美国One Club于1975年创立和主办的广告创意大奖,评委都是在国际享有盛誉的精英创意总监。从当初纽约最佳广告奖到如今“广告界的奥斯卡”,获得one show金铅笔已成为全球广告创意人职业生涯的终极追求,而获奖作品更是全世界灵感的源泉。其名字“One”意指“好创意是美术和文案互为作用合二为一的结果”,但One Club同时也向广告界宣称,创意是一个作品赢取One Show金铅笔的主要标准。One Show奖项设置分为3个类别:The One Show(平面、电台和电视广告奖)、One Show Design(设计奖)及One Show Interactive(互动广告奖)。
本套合集包括:
One Show Advertising, Volume 32-“金铅笔”广告奖获奖作品展,第33期
One Show Interactive, Volume XIII-“金铅笔”互动广告奖获奖作品展,第十四期
One Show Design, Volume 4-“金铅笔”设计奖获奖作品展,第五期
The One Show Boxed Set, 2011 Awards is a deluxe edition including all three volumes of the One Show annuals, Advertising, Interactive and Design in a beautiful slip-cased package.The One Show Box Set is a deluxe edition including all three volumes of the One Show annuals—Advertising, Interactive and Design—in a beautiful slip-cased package.
Includes:
One Show, Volume 33
One Show Interactive, Volume XIV
One Show Design, Volume 5
About the Author
The One Club for Art and Copy is a nonprofit organization founded in 1975 to recognize and promote creative excellence in advertising. Through its publications, exhibitions, and awards competitions it seeks to inform and educate both the public and advertising professionals about the intrinsic value of creative standards in advertising. The One Club fosters the next generation of advertising professionals through scholarships, portfolio reviews, and the annual exhibition of student work.

















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