ISBN: 978-1-59253-441-8
书籍页数: 232页
语言:英语;作者: 让•亚当斯
出版时间: 2008年7月
开本装帧: 210*260mm 精装
出版社: ROCKPORT
《设计大师:标志和品牌》一书收录了全球最好的标志设计师的作品。每个作品都通过精悍的文字介绍深入发掘了设计师创作出成功的标志和品牌形象策略的过程、灵感来源和技巧。上千个标志和品牌集成了大师丛书系列的第一辑,从简单的符号到全面的品牌形象设计工程。读者们可以通过第一手资料了解大师们如何创作出最让人过目不忘的标志来装点我们的视野和生活让•亚当斯是AdamsMorioka公司的合伙人之一,自从1994年他和诺琳•莫里尤卡一起创建AdamsMorioka公司之后,亚当斯很快就得到了全球的设计界人士和设计行业出版商的认可,其中包括沟通艺术、设计中的STEP,AIGA平面设计、造型设计师俱乐部,英国布景师俱乐部和纽约布景师俱乐部.他是现任的AIGA主席.
Masters of Desian: Logos&Identity profiles and celebrates the work of today‘s leading logo and identity designers. The twenty-nine masters featured here have created logos for well-known companies such as NBC.Tropicanna,Kleenex,and Wonder Bread,as well as regional and local businesses.The range and impact of their work is far-reaching.and powerful in its overall summation of the businesses it represents.These designers not only discuss their influences and techniques of logo design.but also fofer razor-sharp advice for designers approaching their own logo projects.including strategies for developing successful logos.tips on how to improve client relationships.and much more.A logo gallery provides readers with a quick reference of each logo featured in the book.










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