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100 Ways to Create a Great Ad

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and o

  • 商品重量:2000.000 克(g)
  • 货  号:9781780671680
  • 所得积分:22
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  • 定价: ¥308
  • 售价: ¥225
  • 节省: ¥83
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出版社: Laurence King Publishing (2014年8月4日)
平装: 208页
语种: 英语
ISBN: 1780671687
条形码: 9781780671680
商品尺寸: 21.6 x 2.5 x 26 cm
商品重量: 953 g

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

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