Where do creative people get their ideas? For most, the work of other top creative professionals provides inspiration and supplies a starting point for the creative process. Following its two successful predecessors, The Big Book of Design Ideas 3 was created for that specific purpose. This volume features design examples from all sorts of projects - books, logos, packaging, posters, annual reports, among, many,many more - each specially selected for its potential to trigger an idea in the mind of the reader. A wide variety of techniques and styles, along with more than 700 illustrations, will spark creativity and lead the designer to a fully-developed original design. With a wealth of information and attention to detail, no designer can afford to be without The Big Book of Design Ideas 3 .

创意人如何发想他们的创意？他们都从何处获得这些创意好点子？好的创意发想都来自一个点，一个让创意人发想的灵感，这些灵感来源大都是来自其他创意人的构想。透过书籍中大量的图片、照片、文字来组织创意。《BIG BOOK OF NEW DESIGN IDEAS》就是针对一些特定的主题图像与商标，想要寻找创意点子的人便可以在裡面找寻自己的灵感，并且创造属于自己的点子。作者David Carter称这样的过程叫做 "solitary brainstorming"〈个人的创意发想〉，如果您也是从事创意工作，本书可是不可错过的桉头书。